Chioma Nwabineli founded Strands & Soul with a simple yet powerful mission — to help
people hold on to what matters most. She is more than a wig artist — she’s a storyteller, a
comfort-giver, and a woman on a mission to preserve identity and love through every strand.
Born from her deep empathy for those experiencing hair loss and grief, Strands & Soul was
founded as a tribute to the resilience of the human spirit. Chioma’s journey began not just as a
stylist, but as someone who understood how hair can hold memory, beauty, and dignity,
especially when it’s at risk of being lost.
Through her work, she felt empathy for individuals facing chemotherapy who were heartbroken
at the thought of losing their hair — and a part of themselves. She envisioned a service that
would allow them to preserve that connection by transforming their own hair into custom wigs
before treatment began — helping them feel seen, confident, and truly themselves during their
healing journey.
Over time, her vision expanded to support families navigating the sacred space of hospice care
by offering a memorial hair-knotting service. Many longed for a way to hold on to their loved
one, beyond photographs and final goodbyes. This inspired Strands & Soul’s memorial hair
knotting service, a delicate craft that turns a loved one’s hair into timeless, wearable heirlooms.
These keepsakes help families preserve not just hair, but the memory and presence of someone
dearly loved.
Alongside these core offerings, Chioma also provides professional wig maintenance and
repair services, ensuring that every piece, whether worn as a beauty wig or remembrance,
remains beautiful, durable, and worthy of the person it represents.
With hands guided by compassion and a heart rooted in purpose, Chioma continues to grow
Strands & Soul as a sanctuary for identity, love, connection, and remembrance, one strand at a
time.